There is prototyping,
and there is guesswork.
We believe the software development process
starts well before code is written.

We work with clients to understand end-user needs and behaviors, build and
test prototypes and deliver development ready UX/UI platforms and fully
developed products that are evidence based not assumption based.
airplane
Discover
Our process starts with gaining a deep understanding
of your target user, market and competition.
Then we build preliminary requirements or use insights to enhance what you've already created.
  • Audience Identification
  • Customer Development
  • Competitive Analysis
  • Focus Groups
  • Preliminary Requirements
  • User Stories
Mockup
Next, we define content and flow through wireframes and user-focused research, continually refining together until we apply styles and layouts to flat designs.
  • Content Development
  • Userflow
  • Wireframes
  • Design Feasibility Tests
  • Value Tests
  • Feedback
Prototype
Then, a high-fidelity prototype is created by applying HTML/CSS to your designs.
Together we use this to perform tests with the real user experience and iterate quickly based on feedback. Before development begins we get buy-in from your users and stakeholders.
  • Usability Testing
  • High-Fidelity Prototype
  • Feedback Loop
  • Functional Specifications
  • Approval
Develop
After the entire user experience is defined and validated the development team makes smarter decisions for the product architecture. They develop more focused and faster because they aren't interrupted to shift tasks.
Developers love having the prototype as a product spec because they will never spend time deciding if that button should be red or green.
  • Architecture
  • Development Flow
  • QA
Launch
Your final product is tested and validated ensuring the ideal user experience at launch.
  • On time
  • In Budget
  • Smarter
Discover
Our process starts with gaining a deep understanding
of your target user, market and competition.
Then we build preliminary requirements or use
insights to enhance what you've already created.
Audience Identification | Customer Development | Competitive Analysis | Focus Groups | Preliminary Requirements | User Stories
Mockup
Next, we define content and flow through wireframes and user-focused research, continually refining together until we apply styles and layouts to flat designs.
Content Development | Userflow | Wireframes | Design | Feasibility Tests | Value Tests | Feedback
Prototype
Then, a high-fidelity prototype is created by applying HTML/CSS to your designs.
Together we use this to perform tests with the real user experience and iterate quickly based on feedback. Before development begins we get buy-in from your users and stakeholders.
Usability Testing | High-Fidelity Prototype | Feedback Loop | Functional Specifications | Approval
Develop
After the entire user experience is defined and validated the development team makes smarter decisions for the product architecture. They develop more focused and faster because they aren't interrupted to shift tasks.
Developers love having the prototype as a product spec because they will never spend time deciding if that button should be red or green.
Architecture | Development Flow | QA
Launch
Your final product is tested and validated ensuring the ideal user experience at launch.
On time | In Budget | Smarter